AI product · Brand systems · 2026
Giving an AI filmmaking product a human point of view.
I turned a generic AI-generated identity into a deliberate multi-platform brand system-and defined where AI strengthened the work versus where human judgment mattered more.
The product promised cinematic originality. Its identity looked machine-made.
Loovie turns written prompts into films using multiple AI engines. Early feedback described its original AI-generated logo as generic and difficult to trust. That perception directly contradicted the product promise.
I used AI as a reviewer, not the creative director.
Initial generation tests produced polished but forgettable options. I moved the creative core back to research and human-led concept development, then used AI selectively for technical critique.
Studied film, creator tools and mobile brands to define a cinematic, approachable tone.
Used structured critique for spacing, proportions, line weight and small-size legibility.
Framed the decision as a product trust problem rather than a subjective style preference.
One identity, designed to survive real product constraints.
I translated the approved direction into a usable system covering app icons, in-product use, website assets, social formats, colour, typography, clear space and minimum-size rules.
- Platform-specific specifications for iOS, Android and web
- Developer-ready usage rules across light and dark surfaces
- AI-assisted documentation built from decisions I had already defined
The strongest AI product judgment is often knowing when not to automate the decision.
What this demonstrates: AI workflow design · product judgment · systems thinking · stakeholder communication